Rush (Inspired By Gucci Rush)

Rush is famously known for its “electro-pop” character—it’s a bold, unmistakable fragrance that smells quite different from traditional floral perfumes. It is often described as a “linear” scent, meaning it maintains its core character from the first spray through the dry down.

Scent Profile

• • Top Notes: African Freesia Petals, Peach, Californian Gardenia

    • The Peach & Gardenia: The opening is a lush, synthetic (in a stylized, intentional way) burst of milky peach and heady gardenia. It has a “plastic-chic” vibe that is revolutionary.

  • Middle Notes: Coriander, Damask Rose, Jasmine

    • The Spice: The use of Coriander gives it a sharp, slightly herbal edge that cuts through the sweetness, preventing it from being a typical fruity-floral.

  • Base Notes: Natural Vanilla, Patchouli, Vetiver

    • The Dry Down: The Patchouli and Vanilla create a creamy, earthy finish that gives the fragrance its legendary “powerhouse” sillage and longevity.

Rush is unapologetic. It’s a classic “night out” fragrance—sensual, loud, and very much a product of late-90s maximalism. Because it is so potent, a little usually goes a long way!